Digital producers, including filmmakers and producers, will be required to report income from digital content and share it with the agency they worked for.
The rules, which were finalized last week, apply to content producers and digital creatives that include artists, animators, composers, videographers, cinematographers, photojournalists, videographer assistants, and video editors.
They also apply to any freelancers who work for the agency.
The rules also give agencies the ability to share the revenue from those digital profits with the freelancers, but only with the agreement of the agency and only if the agency is able to show the agency that the agency has had the right to negotiate the transaction.
In an email, a spokesperson for Creative Content Agency, the agency responsible for the rulemaking, said:The rule is designed to give producers and artists the tools to protect themselves from potential predatory actors who seek to exploit their digital skills and create counterfeit content to make money from their creative efforts.
“This is part of a growing trend to make it more difficult for unscrupulous producers to profit from digital work by not reporting income or sharing content with the agencies that employ them,” the spokesperson said.
“It will allow for greater protection for all parties involved, including those who are digital-only, freelancers and independent artists.”