The skills that digital products require, and the opportunities for hiring them, are becoming increasingly diverse as more companies look for them in the job market.
A new report from consulting firm KPMG, “Digital Product Jobs: Where and How to Find Them,” found that more than a third of employers surveyed said they are looking for digital product developers to fill roles across a variety of industries, including sales, marketing, and engineering.
While there are fewer women in the digital product workforce, the report found that nearly a third said they were looking for a woman in the role.
In contrast, about one-third of those surveyed said that they were not looking for women.
“This trend is creating an increasingly diverse workforce, with diverse roles and the skills required for them,” said Kristin McLean, the head of the digital products practice at KPMg, in a statement.
“The best way to hire for these roles is to be strategic in your recruitment strategy.”
The survey also found that about a third (34%) of employers are considering the digital job market as a place where they want to expand their digital workforce, compared with just 12% who say they are focused on the job of sales.
This is an increase of two percentage points over the last three years, and indicates that a growing number of companies are seeking to add digital products to their offerings.
“The digital job job market is becoming increasingly saturated, and we are seeing an increase in the number of firms looking to add to their digital product offerings,” said John Zuger, a digital products manager at staffing agency Hirebox.
“For this reason, it is critical that digital product teams are trained to be able to expand beyond their current role in their current industries.”
The report, based on data from the U.S. Bureau of Labor Statistics, also found there are more than two million digital product jobs available to candidates.
These include the roles of product manager, digital product manager (a product manager works with product managers to manage a variety to build a product), and product developer (a developer works with developers to build products).
More than a quarter of the respondents said they have had at least one employee in a digital job, and one-quarter said they had more than one.
According to the report, about 14% of digital job candidates are women, and 13% of those are women with a degree.
This compares with a total of 4% of sales jobs, and 2% of engineering jobs.
“In addition to these digital job opportunities, we also found significant increases in the percentage of women applying to digital product roles across industries and industries within each of the four sectors examined,” the report states.
“Women are also more likely than men to be in leadership positions within a digital team, and this suggests that they may be taking greater ownership of the role.”
In addition, the survey found that over half of the employers surveyed (54%) are looking to hire digital product managers who are “a first generation digital product employee,” and the average age of the candidates is 38.5.
This number is higher than that of sales (36.5%) and engineering (35.5%).
“Digital product managers often are the first generation employees in a product, so it is important that they are well-versed in the technology that is used in their respective industries,” McLean said.
“Digital product teams must be well-positioned to take advantage of the skills and knowledge that are already available in these roles.”
The digital jobs survey also highlighted that the digital market has a large number of roles that require a diverse range of skills, including product management, product developer, and design.
A full list of the top digital job roles can be found in the report.
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