The Digital Media Industry Association (DMI) reports that online advertising and distribution of digital content is expected to be one of the fastest growing industries in the digital age, with revenue of $7.7 billion in 2020.
However, the report also highlights the importance of leveraging online tools to enhance sales.
The DMI’s chief executive, Joe O’Sullivan, says the industry is taking advantage of the growing opportunities offered by modern technology to drive digital business success.
“With the growth of online and mobile platforms and the new social media platforms, we believe we are seeing the end of the digital era,” said O’ Sullivan.
“The rise of social media has given consumers a new way to engage with content, while providing content creators with the ability to monetize and monetize online content with their own platforms.”
O’Sullivans comments are echoed by the International Association of Content Ownership (Coca-Cola), which recently launched a new platform called CokeShare, which allows brands and brands to share content on social media and share revenue.
The C-Cola brand launched a similar platform in the UK last year, and has since been working with several brands and content creators on the platform to create content.
C-Colas own social media platform has already raised more than $10 million from brands and partners.
O’Sirollo, a digital marketing and advertising expert, notes that advertisers are becoming increasingly interested in social media as a way to connect with their audience and sell content.
He says that advertisers have found that sharing content online has become a more powerful way to reach new audiences.
“We’re seeing a trend of advertisers trying to engage more with their audiences on social platforms,” said Oliver Bier, CEO of DMI.
“People want to be able to share their content, but also to connect and be able sell that content, and the only way to do that is to have a strong digital presence.”
The DPIA, which has more than 600 members across the US and Canada, includes leading brands including Coca-Cola, Apple, Intel, Walmart, Target, and more.
For more information on how to maximize your digital marketing, check out our infographic.