When digital product marketing won’t win the battle, the digital industry needs to start working more collaboratively

A digital product firm’s goal is to create digital products that can help marketers connect with their target audiences, but the real challenge is to keep the products moving forward and to develop the best product.A digital marketer, however, doesn’t have to work on every feature on every campaign, nor does she have to have …

Which digital products are best to produce?

Digital products, including videos, music, games and other digital content, are the future of the advertising industry, but the new crop of digital publishers is poised to take a more prominent role in the ad marketplace.Digital product definition experts say digital products can be more creative than print, making them easier to design, create and …

Why I decided to leave digital post production

I used to be an indie artist, a creative director for a major studio, a graphic designer for a large studio, and a freelancer for a few clients.I had an amazing career, and I’d love to see it go.But then, I started to feel increasingly frustrated by the state of the freelance economy.The digital post …