New York-based JLL Digital Products, a division of JLL, announced plans Thursday to create a new division dedicated to digital products that will compete with the likes of Facebook and Google.JLL Digital products will include everything from digital camera accessories and accessories, audio recording devices, and even audio software.
JLL is also in the process of launching a consumer digital camera and a speaker line.
The company, which has around 5,000 employees and was founded in 2006, has struggled to gain traction in the market.
In the last few years, it has struggled with competition from rivals like GoPro and Apple, among others.
In fact, JLL sold its own line of camera accessories in 2015.
However, Jll Digital Products chief executive officer Rob Smith told The Hill that the company’s products will provide consumers with a more personalized experience on the web.
Jll said the new division will be focused on digital product development, which is a significant growth opportunity for the company.
“It is very important that we continue to develop our products and make them available to consumers,” Smith said.
“This is the right place to be to be the next big innovation company.
It is important for us to be able to innovate, and the digital products are the key to that.”
Smith said the division will work closely with JLL’s marketing team, and its product portfolio will include the popular Vixen and Xtreme series of cameras.
Jll said it will launch a “small-scale” launch of its new product line in the next few weeks.
“We have a big product development program in place and we want to give consumers a more complete experience,” Smith added.
Jell said it has sold over 5,500 cameras and audio products since it was founded.
Its product lineup includes: GoPro Hero4, Hero5, Hero6, Hero7, Xtremen, and Xpand.
Jell has also launched several high-end accessories for the popular GoPro camera.